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Business owners and managers are always looking for the edge. Leading business owners bring in “qualified brain stormers” to help them think outside the box, and it works. This is our approach to your marketing strategy.
Our strategy team first listens to understand your business so we can build on your plans. Once we understand your objectives and requirements, we brainstorm your SWOT (Strengths, Weaknesses, Opportunities and Threats) and prepare appropriate strategies to execute your brief. Your marketing strategy will include your company’s value proposition, competitor analysis, target markets and demographics, key brand messaging, conversion rates, nurturing and revision strategies, and more. The marketing strategy also includes high-level tasks for each team.
The below are the top four priorities that most companies and clients we work with need when we start. However, if you already have some of these in place, we will adjust our priorities to suit your objectives. The strategy session will identify where we need to start and what we will focus on at each stage.
We review the brief, brainstorm SWOT, and prepare top level tasks for our agency teams to execute.
We establish current and old customer databases and a strategy for cross and up selling to known groups.
We define your target markets and nurturing campaigns to land leads and convert them to prospects ready for your sales teams’ pipelines.
We assess our results, identify successful sales conversions, review bottlenecks, and adjust the strategy.