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Traditional advertising has gone through a rough patch as it grapples with how to integrate with cheaper digital platforms. Even before the pandemic many businesses struggled to see the ROI on Events, print ads, TV and Radio.
There is still hoever a place for strong, professional emotive messaging. People want to laugh, cry, feel moved and feel good. Professional video is still essential even if the dissemination channels have changed. Great Ads are timeless.
The below are the top four priorities that most companies and clients we work with need when we start. However, if you already have some of these in place, we will adjust our priorities to suit your objectives. The strategy session will identify where we need to start and what we will focus on at each stage.
We create digital codes (QR etc) for publication, for event material, for site locations, for television etc to pull prospects onto the company database
At events and activations we focus on adding all attendees, patrons and those who connect with the brand to the company's database for ongoing engagement
We set up engagement opportunities at events and activations that allow patrons to share personalised experiences so we can tap into their wider social networks
We reach out to those not in attendance at the event for the virtual experience. We invite your global audience to attend your event virtually